Icons o The American Marketplace

Hardcover, American Benchmark Press
2007
English
504 pages

ISBN: 0307383458
ISBN-13: 9780307383457

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons. See the official Web site for ... Show more From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons. See the official Web site for this book at www.AmericanBenchmarkPress.com Hide